Description

Are you struggling to make sense of your website's performance data? Join our comprehensive Google Analytics 4 (GA4) live webinar workshop and discover how to leverage the latest analytics tools for business growth.

Designed for business owners, marketing managers, and entrepreneurs, our facilitator, Warren Thompson, Managing Director of Ollo Metrics will walk you through:

• The evolution from Universal Analytics to GA4 and its key benefits for small businesses, including privacy compliance and predictive insights.
• Step-by-step guidance on creating and understanding your unique GA4 property including configuring basic settings, simplifying data collection and privacy considerations.
• Essential GA4 features for small businesses, including core reports, event tracking, conversion setup, data analysis.
• Practical insights and actionable strategies for interpreting data:
  • measuring key business actions
  • building audiences
  • tracking marketing campaign effectiveness using UTM Tracking

Warren Thompson, Co-Founder & Managing Director, Ollo Metrics

Warren has 15+ years of experience in marketing, including brand and content strategy, SEO, analytics, pay-per-click advertising, conversion rate optimization and more. When not working with clients, he teaches digital marketing classes at BrainStation & Jelly Academy. He is also a frequent public speaker at marketing conferences and workshops, including Small Business BC, Vancouver Startup Week, PPC Hero Conference and more.


About Ollo Metrics
Ollo Metrics is a Top 3% Google Agency Premier Partner. We specialize in search engine marketing, social media ads, marketing analytics, and digital marketing training for you and your team to make sense of your marketing.

Our Purpose is to help good companies grow so that they can positively impact more people. That’s right, we only work with clients and businesses that we believe in! Organizations that are making a positive difference in their customers’ lives and in their community.